Animation Treatment

Animation Planning

Animation planning

1. For the animation topic i am working in a team with Callum and together we have decided to create a football Rotoscope. Focusing on the major event of this year The football world cup that is taking part in Rio. We thought this would be an interesting topic and it fits in with the major event that everyone is talking about/ advertising. Throughout the animation is will be a rotoscope and we will incorporate 10 different teams that are taking place in this years world cup e.g Brazil, England, Greece and so on. 

2. The animated type for our sequence is Rotoscope. This is because we wanted to show football through another style. Football rotoscope is creative and although its time consuming we think the end product will be worth it. Its appropriate that we use Rotoscope because in the eyes of media there always looking for something new and our inspiration for this sequence is ' Of Bale' Which is also a football rotoscope but theres not many out there so with our take and a different theme of football e.g The world cup, we believe it will be a success for youtube and A sports advert or generally an advert to be shown for this years World cup sponsoring different products. To create our animation we will be using Photoshop, with our original footage from a football game we can rotoscope over the different layers that show action and a variety of skill and different teams in a creative way.

3. The genre of style for our animate shows drama with an abstract twist. The drama is the competitiveness between the teams taking place in the world cup, everyone wants to know who's going to win and bet on there favourite, the world cup is a big thing in many countries and because it only come around once every 4 years everybody will be watching the games. Its abstract because were showing football in a different way through animate which is very rarely done. 

4. The story line is of 10 teams taking part in the world cup showing different skills and playing football as they would on the telly. But because we only have 2-3 minutes we want to show quick goals, tackles and skill on the pitch within each team so the views get the essence of what will be happening in this years world cup and will make them want to watch the games being played in the media. Because we have to get 10 teams in a 2 minutes piece there may be more, lets say, of England than there will be of brazil but it depends on the time length of the clips we have filmed. We want the animation to get people interested in the world cup and support like the rest of the world. 

Rory Credits and First Episode

Rory Model Sheet

Rory Facial Expressions

Animation Comparison

South Park
The making of a south park episode starts with the animators having a 22 minute script which the voices are then recorded and the animators turn the actions in sketched camera shots to bring it to life. Once the characters and backgrounds have been made then the lip sync's and expressions have to be placed on the characters. The audio is then put on it.

Dot
Dot was created using a Nokia N8 phone which was attached to a microscope. To create it they had to use 50 different models of dot of which were 3 for each position. Whilst filming they had to use the necessary character, take the shot, then take the character out to then put the next one on and then take another shot ect. Around 4 seconds of the animation was made per day. Dot was made by an animator who created 2D designs and gave them to a 3D modeller who would then use a 3D printer to make the character. Once they were printed off they had to put the wire on the character and paint her. They then, when it came to editing the editor had to use a back plate to remove the wire from the shot.

Peppa Pig 

The creators of Peppa pig used something called CelAction to produce the animation. They have a workflow unique to our methods of production which means that they can tell the stories they want with no limitations. 
CelAction2D is a professional 2D animation which is normally used to create films, TV series and adverts. It is very quick to use as they have effects built into the scene to allow them to be animated and edited fast by animators.

Animation in current trend

Animation in current trend.

I feel that my animation will fit in well with the current marketplace due to the properties it has. It is a children's based program which contains a variety of different colour's, animals and wildlife features. Alot of young children are into animals are like different colours so i feel my Animated TV series will fit in any well. I also feel it will fit in well due to the amount of young children who watch Peppa Pig and 64 Zoo Lane which again has a wide variety of shapes, colours and characters. It will also be simple and friendly nothing complicated will be involved so the children will have a clear understanding of what is going on.

Like most viewed children shows, I would like my program to be on the CBeebies channel as i feel that is the channel that gets the most views and attracts more viewers than any other. I would hope to have it on at least 2 times a day, 7:30am in the morning for when the young children normally are awake and then 17:00pm late afternoon as some young children go to bed early. I would like the program to run for 15 minutes per episode. 

Animation Research.

Animation Research

Finding Nemo is a film and was released on the 30th May 2003. The film was made by Pixar Animation Studios but was funded by Walt Disney Pictures. The film was directed by Andrew Stanton. Finding nemo is a computer generated animation. The target audience for the film is toddlers and children. The purpose of the animation is to entertain the viewers. Personally I like the film because its extremely funny and very entertaining. 

Short - Monsters Inc. Mikes New Car

Year of release - 2002

Made by (Company) - Pixar

Who Directed It - Pete Docter and Roger L. Gould.

Animation Style - Computer Generated Animatic.

Target Audience - Families and Children

Purpose of Animation - A short comedy film from Monsters Inc.

What do you like about the Animation? - I like it because it keeps you entertained.

TV Series - Peppa Pig

Year of release - 2004

Directed and produced by - Astley Baker Davies

Animation style - 

Target Audience - Young children, toddlers and babies.

Purpose of animation - it will keep children entertained as each episode is different. Its easy to understand and simple, there are also a variety of colours involved and its the programme always has a happy and friendly feeling about it. The characters also display characteristics of animals which a lot of young children like.

Web Series - Eddsworld

Year of release - 2004

Produced by - Edd Gould

Target Audience - Teenagers

Animation style - 

Purpose of animation - It is to entertain the viewers and also gives you information about the real life world in some parts. Eddsworld producers also want to gain a lot of subscribers from the animation.

Music - JCB Song

Year of release - 2005

Produced by - Gavin Monaghan

Target Audience - Elder Children, Teenagers 10 - 16

Animation style - Hand Drawn

Purpose of animation - Luke Concannon is singing about a time when he was younger. He got bullied and sings about his dad being B.A. Baracus and bruce lee and sings about transformers which would protect him and that he want to turn into a Tyrannosaurus rex and eat up all the bullies.

 

Advert - The Bear and Hare - John Lewis Christmas Advert.

Year of release - 2013

Company / Produced by - Adam and Eve/DBB

Directed by - Elliot Dear

Animation style - 2D Drawn

Target Audience - All ages but mostly towards children

Purpose of animation - To promote John Lewis for the upcoming christmas season.