FINAL PITCH

Animation Treatment

Animation Planning

Animation planning

1. For the animation topic i am working in a team with Callum and together we have decided to create a football Rotoscope. Focusing on the major event of this year The football world cup that is taking part in Rio. We thought this would be an interesting topic and it fits in with the major event that everyone is talking about/ advertising. Throughout the animation is will be a rotoscope and we will incorporate 10 different teams that are taking place in this years world cup e.g Brazil, England, Greece and so on. 

2. The animated type for our sequence is Rotoscope. This is because we wanted to show football through another style. Football rotoscope is creative and although its time consuming we think the end product will be worth it. Its appropriate that we use Rotoscope because in the eyes of media there always looking for something new and our inspiration for this sequence is ' Of Bale' Which is also a football rotoscope but theres not many out there so with our take and a different theme of football e.g The world cup, we believe it will be a success for youtube and A sports advert or generally an advert to be shown for this years World cup sponsoring different products. To create our animation we will be using Photoshop, with our original footage from a football game we can rotoscope over the different layers that show action and a variety of skill and different teams in a creative way.

3. The genre of style for our animate shows drama with an abstract twist. The drama is the competitiveness between the teams taking place in the world cup, everyone wants to know who's going to win and bet on there favourite, the world cup is a big thing in many countries and because it only come around once every 4 years everybody will be watching the games. Its abstract because were showing football in a different way through animate which is very rarely done. 

4. The story line is of 10 teams taking part in the world cup showing different skills and playing football as they would on the telly. But because we only have 2-3 minutes we want to show quick goals, tackles and skill on the pitch within each team so the views get the essence of what will be happening in this years world cup and will make them want to watch the games being played in the media. Because we have to get 10 teams in a 2 minutes piece there may be more, lets say, of England than there will be of brazil but it depends on the time length of the clips we have filmed. We want the animation to get people interested in the world cup and support like the rest of the world. 

Rory Credits and First Episode

Rory Model Sheet

Rory Facial Expressions

Animation Comparison

South Park
The making of a south park episode starts with the animators having a 22 minute script which the voices are then recorded and the animators turn the actions in sketched camera shots to bring it to life. Once the characters and backgrounds have been made then the lip sync's and expressions have to be placed on the characters. The audio is then put on it.

Dot
Dot was created using a Nokia N8 phone which was attached to a microscope. To create it they had to use 50 different models of dot of which were 3 for each position. Whilst filming they had to use the necessary character, take the shot, then take the character out to then put the next one on and then take another shot ect. Around 4 seconds of the animation was made per day. Dot was made by an animator who created 2D designs and gave them to a 3D modeller who would then use a 3D printer to make the character. Once they were printed off they had to put the wire on the character and paint her. They then, when it came to editing the editor had to use a back plate to remove the wire from the shot.

Peppa Pig 

The creators of Peppa pig used something called CelAction to produce the animation. They have a workflow unique to our methods of production which means that they can tell the stories they want with no limitations. 
CelAction2D is a professional 2D animation which is normally used to create films, TV series and adverts. It is very quick to use as they have effects built into the scene to allow them to be animated and edited fast by animators.

Animation in current trend

Animation in current trend.

I feel that my animation will fit in well with the current marketplace due to the properties it has. It is a children's based program which contains a variety of different colour's, animals and wildlife features. Alot of young children are into animals are like different colours so i feel my Animated TV series will fit in any well. I also feel it will fit in well due to the amount of young children who watch Peppa Pig and 64 Zoo Lane which again has a wide variety of shapes, colours and characters. It will also be simple and friendly nothing complicated will be involved so the children will have a clear understanding of what is going on.

Like most viewed children shows, I would like my program to be on the CBeebies channel as i feel that is the channel that gets the most views and attracts more viewers than any other. I would hope to have it on at least 2 times a day, 7:30am in the morning for when the young children normally are awake and then 17:00pm late afternoon as some young children go to bed early. I would like the program to run for 15 minutes per episode. 

Animation Research.

Animation Research

Finding Nemo is a film and was released on the 30th May 2003. The film was made by Pixar Animation Studios but was funded by Walt Disney Pictures. The film was directed by Andrew Stanton. Finding nemo is a computer generated animation. The target audience for the film is toddlers and children. The purpose of the animation is to entertain the viewers. Personally I like the film because its extremely funny and very entertaining. 

Short - Monsters Inc. Mikes New Car

Year of release - 2002

Made by (Company) - Pixar

Who Directed It - Pete Docter and Roger L. Gould.

Animation Style - Computer Generated Animatic.

Target Audience - Families and Children

Purpose of Animation - A short comedy film from Monsters Inc.

What do you like about the Animation? - I like it because it keeps you entertained.

TV Series - Peppa Pig

Year of release - 2004

Directed and produced by - Astley Baker Davies

Animation style - 

Target Audience - Young children, toddlers and babies.

Purpose of animation - it will keep children entertained as each episode is different. Its easy to understand and simple, there are also a variety of colours involved and its the programme always has a happy and friendly feeling about it. The characters also display characteristics of animals which a lot of young children like.

Web Series - Eddsworld

Year of release - 2004

Produced by - Edd Gould

Target Audience - Teenagers

Animation style - 

Purpose of animation - It is to entertain the viewers and also gives you information about the real life world in some parts. Eddsworld producers also want to gain a lot of subscribers from the animation.

Music - JCB Song

Year of release - 2005

Produced by - Gavin Monaghan

Target Audience - Elder Children, Teenagers 10 - 16

Animation style - Hand Drawn

Purpose of animation - Luke Concannon is singing about a time when he was younger. He got bullied and sings about his dad being B.A. Baracus and bruce lee and sings about transformers which would protect him and that he want to turn into a Tyrannosaurus rex and eat up all the bullies.

 

Advert - The Bear and Hare - John Lewis Christmas Advert.

Year of release - 2013

Company / Produced by - Adam and Eve/DBB

Directed by - Elliot Dear

Animation style - 2D Drawn

Target Audience - All ages but mostly towards children

Purpose of animation - To promote John Lewis for the upcoming christmas season.

First time using Adobe Flash

The first thing I had to create a new scene by clicking "New -> Scene" the next thing to do was import the 7 different images of the characters actions onto Adobe Flash. 

I then dragged the first picture of the character which was him standing still onto the canvas. I then had to click on "Onion Skin" which made the Character images transparent so I could see where to put them to make the clip look realistic.

I then dragged the rest of the Photos of the Characters actions onto the canvas each time before adding a new one I first had to right click on the next frame and click "Insert Blank Keyframe". I arranged and moved the photos around to fit in with the sequence of the photos which was the character jumping up high and landing.

Once done i clicked on play but it was too fast so to slow it down a tiny bit I right clicked on each individual frame and clicked on "Insert Frame". 

Once completed and happy with the sequence I decided to add a moving ball for him to jump over. The first thing i done was create a new layer on the timeline section. I then created the shape of a ball for the character to jump over. I made ball shape a symbol so its easier to work with, I did this by highlighting over the layer and clicking on modify and "Create New Symbol". 

I then dragged it to the right side of the page, just off the page and clicked on the last layer of the character jumping sequence. I then right clicked on the ball and clicked "Create Motion Tween". I then went to the first layer on the sequence and held down shift and dragged the ball to the left side of the page so it looked like the character was jumping over a ball rolling towards him.

I then click on "File - Export - Movie" and saved it to my desktop and a .mov File.

Post on Scheduling

South Park

http://www.getharvest.com/blog/2011/11/teams-at-work-creating-a-south-park-episode-in-6-days/

Peppa Pig

http://www.kidzcoolit.com/reviews/the-brains-behind-peppa-pig-phil-davis-neville-astley-and-mark-baker-answer-some-kidz-random-questions.php

The Simpsons

http://news.bbc.co.uk/cbbcnews/hi/newsid_6260000/newsid_6262500/6262584.stm

REPRESENTATION AND ETHICS IN CARTOONS

Legal & Ethical Table

Voice Talent

Name of character from the series - Rory The Lion

Personality of character - Rory the Lion is Happy and Bubbly but when in situations he will take things seriously. He is very willing and always happy to help. He is also Big and brave and king like.

Type of vocal performance required - Serious, friendly and calm as my character is a friendly lion who is always up for helping others out and trying new things, he is never sad and never looks down, he just has a high spirit.

Dream casting - Justin from CBeebies (Mr Tumble) - He would be my dream voice actor because he acts so well and takes it so seriously. He also is just a friendly person in general and can put on different voices when needed and can create a different atmosphere in the way he speaks.

Cheaper Alternative - Louis Davies - The reason why i would choose Louis is because, like Justin, he also has a generally friendly voice and can easy change the tone of his voice to change the atmosphere.

Target Audience

Age : 2yrs - 7yrs
Gender : Girls and Boys
Media consumption : Animals 

To expand this further to show a true understanding of your audience create the profile of a TYPICAL reader.

Name: Joshua
Age: 5
Average day: Joshua goes to primary school, he is in reception and love to play with his friends. He likes playing with toys, painting and playing sports games in the school hall and outside on the playground.

Hobbies and interests: likes to play with lego, likes animals, cars and football.

Spending power: His parents will buy him what she needs and will always treat him to things he likes but hes not the sort of person to want, want, want.

Typical media consumption per day: He will watch a 15 minutes of TV in the morning whilst eating his breakfast then after school he will watch TV for around an hour then when he goes to bed he has his tv on for 30 minutes.

Why the animation will appeal to them (look, style of animation, themes, main character, humour): My TV Series will appeal to Joshua because he loves Lions and other jungle animals. He also likes colours and the programme will include a wide variety of colours due to the fact of it being in a tropical jungle.

Story

My story is about a Lion called Rory, who was found unborn in an egg by a rescue team in a jungle in africa. He was then taken in his egg to the animal hospital where he was looked after. As he got older he became bigger and stronger and the vets at the animal hospital made sure he was being looked after and making sure he was being trained well so one day he could become the king of the jungle! When he reached a certain age, the animal hospital decided he was ready to head out there into the wild. Once he was released into the jungle, Rory explored until he found a cave that was warm and secure and which he felt positive he could live there. From then he would go out and introduce himself to the fellow animals in the jungle and try and make friends. he would always be willing to help people and would attempt to take on any challenge. He was big, brave and strong, not one thing scared him, apart from another lion becoming the king of the jungle. Every day he would have a new task to complete and with help from his fellow friends in the jungle, the tasks were always completed.

I would like my animation to run for 15 minutes per episode and I hope to produce 2 Episodes per day + replays. There will be 4 episodes per series and there will be a total of 3 series.

Series 1. Episode 1 - 4. Rory is found by a rescue team in a nature reserve in africa, he is taken away and looked after. He is then later on released into the jungle. He makes new friends and learns about jungle life.


Series 2. Episode 1 - 4. Rory is settling into jungle life and has made a whole new bunch of friends and is extremely popular. Some of the jungle mates don't like the new arrival and want to try to stop him from becoming number 1. They make up tales about Rory to try and get the other jungle mates to un friend him, Rory is shocked when he hears the news.

Series 3 Episode 1 - 4. Rory has cleared the air will all the other jungle mates and they all realise that the other jungle mates were telling lies. The three horrible jungle mates keep causing trouble. All of the animals run to Rory and ask him for help. Rory helps out the jungle mates and they couldn't be more welcome. The three horrible jungle mates are not impressed. 

Series 4 Episode 1 - 4. Rory continues to help out and the three horrible jungle mates continue to get annoyed. Rory is invited to jungle parties and is loved by all of the other animals. The three horrible jungle mates aim to ruin the party. They try and succeed. Rory doesn't stand for this and has had enough of their bad behavior. He contacts one of his friends that left the jungle a while ago to work on a transporter boat. Rory tells Dylan the dove to deliver a message for him. That night the three horrible jungle mates are confronted by Rory. Rory explains that there is a boat on the way and its full of gold! The three horrible jungle mates can't believe it and are so excited. They wait a while and a little longer and they see a boat approaching the shore. A parrot flies down off the boat and informs the three horrible jungle mates that there is loads of gold abroad the boat and that they can help themselves. The three horrible jungle mates charge the up the ladders and see it shinning and glowing in the distance, they run towards it and Peter the parrot shouts out "NOW" 3 nets are thrown down onto the horrible jungle mates. they cant believe it, they are raging, "what do you think you are doing"? peter replies "You my friends, are going to a Zoo" The boat leaves with three horrible jungle mates on it and Rory goes and delivers the news to the rest of the jungle mates! They are all so relieved and celebrate by having a party party.  

BBFC

Apart from the homework bit.

The British of Board Film Classification (BBFC) are an independent company who have been classifying cinema films within the united kingdom since 1912. From 1984 they also classified DVDs and Videos. The BBFC don't just classify Films, DVDs and Videos but they classify video games under the videos recordings act.

Its legal basis was the Cinematography act 1909 which meant cinemas had to have licenses. the name changed in 1984, from British boards of Film Censors to British Board of Film Classification because it had been given the responsibility for classifying videos to hire or purchase to view in the home as well as ones shown in the cinema. In 1986 BBFC was given its first computer game to certify which was Dracula and was given the certificated of 15. Jack the Ripper was the first game to be certified an 18, this was in 1987.

  - Universal which mean it is suitable for all ages.

 - Parental Guidance this means the film is suitable for all ages but some scenes may be unsuitable for younger children.  These scenes could contain minor language, sex/drugs reference or violence so parents should check before letting their children watch it.

- 12A, This is only used in cinema. It means this may be unsuitable for persons under the age of 12, however, people under 12 are allowed to view as long as they are accompanied by and adult over 12. These films often include soft drugs, discrimination, strong language, moderate violence, nudity, sexual references.

- 12, This means the film is suitable for children aged 12 years and over and not suitable for people under 12.  

- 15, Not suitable to anyone below the age of 15 years. It is illegal for anyone to sell or to rent a film or supply a cinema ticket for a 15 rated film to the someone who is under the age. These films normally contain drugs, bad language, strong violence and sex scenes.

18, Films with this rating are suitable for only 18 year olds and over. It is illegal for anyone to sell or rent a film or supply a  cinema ticket to anyone under the age. These films have no limitation to foul language used, hard drugs are allowed, explicit sex reference with detail, scene ors strong real sex may be permitted. Strong, gory violence and sexual violence is permitted unless it excessively graphic.

Coraline

 BBFC states that the PG classified films can contains some scary moments and Coraline as a film is eerie and spooky. They allow some elements of scariness (horror)  but it must meet the criteria. The film includes elements which lower the intensity of the frightening scenes as they contain childish songs and dancing. Coraline is in the fantasy film category which fits the child audience as of the fairy tales.

Animation Process Chart

Different Views

Front View - Rear View

Side View

Character

Name - Rory The Lion
Age - 20
Type - Lion
Backstory - Comes from Africa, Lives in a jungle with his family and friends.
Personality - Friendly, Kind, Helpful, Furry, Brave, Strong, Willing, Committed.
Friends - Ellie the Elephant, Lola the Lion, Mike the Monkey, Rufus the Crocodile Sally the Snake, Gary the Gorila.  
Foes - Terra the Tiger, Percy the Pelican, Ronald the Rabbit  
Abilities and skills - Strong, Jump High, Fast
Hobbies - LionBall - LongJump 
Hopes and Dreams - follow his fathers paw prints and become king of the jungle
Catchphrase - Yes, roar, can i help, are you okay, 

Bear Walk Cycle

Target Audience

Cartoon Silhouettes

Breaking Characters into Shapes

Trends in Animation

Trends in Animation.

2013

- Frozen

- Despicable me 2

- Monsters University

2012 

- Brave

- Madagascar 3

2011

- kung fu panda 2

- The Smurfs 

- Cars 2

Things the animated films above have in common with eachother.

- Established Hollywood stars, voice acting, Actors such as Russell Brand and Katy Perry.

- All the films are computer animated 

- All of these films are made by big, known companies, e.g. Pixar and       Dreamworks.

- All of the films are heavily merchandised.

- The target audience - Families, children and young teens. 

- Genres of the films - Action/adventure.

Similarities between top animated films

- Sequals means Franchises - If a view enjoyed the first film they will want to go and see the follow up.

- Already got a existing audience

- Merchandise

Computer animated

Well established companies

• Pixar, Dreamworks, Universal     
  

Established hollywood stars

• voiceovers

Family orientated films

Adventure fins

Family audience 

Other successful animated films

Lego movie

Cloudy with a chance of meatballs

• Humour appeals all ages

Horror animated films

Paranormon

Frankenweenie

Coraline                                       

Nightmare before xmas

CBeebies

Milkshake 

• Ben & Holly
• Postman Pat
• 2D Cel Animation

Adult TV Series

• Family guy
• Simpsons
• South Park
• Beavis & Buthead

Children/Young Teens TV Series

• Adventure time
• The amazing world of Gumball                              

Successful web cartoons

• Early years entertainment - simple, clean and catchy, there for people to replay viewings
• ASDF
• Charlie the Unicorn                             
  

-Teen audiences

-Short

-Quotable

-Stands up to repeat viewings